Content design
Founders Niyati & Aafreen at, ShopUnderstated, a young online fashion brand, approached us with the goal of enhancing its social media presence and brand value. The brand faced challenges such as inconsistent posting, limited engagement, and a lack of a cohesive visual identity on its social platforms.
THE CHALLENGE-
Content design
We solved their problem in three easy steps:
Giving the brand a revamp - The brand did not have a solid identity so we worked on the foundation first to course correct and attract the right kind of customers.
Strategic Content Planning: We conducted an in-depth analysis of ShopUnderstated's target audience, industry trends, and brand ethos. This informed a strategic content plan that aligned with the brand's values and resonated with its audience.
Visual Consistency: We created a cohesive visual style, incorporating the brand's aesthetics into all posts. This consistency established a recognizable and memorable visual identity.
Engagement Boost: We implemented a proactive engagement strategy, responding to comments, messages, and user-generated content promptly. This fostered a sense of community and encouraged meaningful interactions.
OUR APPROACH-
BRAND REFRESH
CREATIVE DIRECTION
CONTENT DESIGN
SOCIAL MEDIA MANAGEMENT
OUR ROLES -
Instagram feed design
Increased Engagement: By implementing a consistent posting schedule and engaging with the audience authentically, ShopUnderstated witnessed a substantial increase in likes, comments, and shares on its social media posts.
Enhanced Brand Identity: The curated visual identity elevated ShopUnderstated's brand perception, enabling followers to instantly associate posts with the boutique.
Community Building: The improved interaction and engagement with followers fostered a sense of community around the brand, encouraging repeat customers and brand advocates.
Results and Impact :
Content design
Story set design
