WHAT WE DID
Gehena, a fictional luxury Indian heritage jewelry brand, sought a modernized identity to connect with high-society women while maintaining its traditional elegance. We developed a refreshed brand that blended classic fonts with rich, modern colors, giving Gehena a sophisticated yet approachable look. The design emphasized luxury through simplicity, highlighting the brand's heritage while appealing to today’s discerning customers. This new identity positions Gehena as a modern-day heritage brand, seamlessly blending tradition and modernity, ensuring customers feel connected and eager to return to the brand for years to come.
BACK TO PORTFOLIO