Printed tag design
Logo variation
Logo variation
FAURA is a fashion brand focused at providing stylish and comfortable clothes and accessories for the little ones. Owners Jyothi and Akhil came to us looking for branding that represents their pure love of comfort wear for the kids that would help the differentiate in the very crowded market. They wanted to ensure a clean, sophisticated, fun and warm feeling across the brand.
THE CHALLENGE-
Tag design
We did thorough research in the beginning of the project to find out the gaps in the market that could be used for this brand's advantage. After setting the creative direction of the brand based on our research we developed a soothing yet rich design that connects with the customers of faura.
OUR APPROACH-
BRAND STRATEGY
BRAND IDENTITY
PACKAGING DESIGN
OUR ROLES -
A page from the Branding Presentation
Brand Pattern
Mood Board depicting the Creative Direction for the brand
Photography directions page from the brand guidelines
Courier cover design
Box design
Carry Bag Design
Folded tag design
Sticker design
Tissue paper design
