Joycraft

+ Brand Strategy
+ Brand Identity Design
+ Packaging Design

WHAT WE DID

Inspired by the Somali word Tabuu (meaning taboo), the fictional brand dares to challenge conventions and redefine how we experience iced coffee. 

Launching with two signature flavored blends — Classic Blend and Iced Caramel — Tabuu Coffee is on a mission to make iced coffee more accessible and enjoyable for everyone.

With rich flavors and a fresh perspective, Tabuu Coffee invites you to embrace the unexpected — one sip at a time.

tabuu : coffee