RUQA is an Indian startup that wants to help people express themselves through the power of fashion jewelry. When the founder Saloni came to us she was in the research phase still ideating and trying to figure out who RUQA would be. She wanted help identifying who RUQA would be, who it would be for, and an impactful brand that has the power to represent her vision for the business, and, connects with the customer.
The Challenge-
Tagline
Moodboard
We started by discussing who would be our ideal customer. Then from there we went on to figuring out who we wanted RUQA to be and the kind of personality the brand will have. From there began the journey of designing the brand identity and the packaging.
Our Approach :
BRAND STRATEGY
BRAND IDENTITY
PACKAGING DESIGN
Our Roles :
Tissue paper design
Sample thank you card design
Box packaging design
