BRANDING + PACKAGING DESIGN
RUQA
+ Brand Strategy
+ Brand Identity Design
+ Packaging Design
+ Thank You Card Design
WHAT WE DID
RUQA is an Indian startup aiming to empower people to express themselves through fashion jewelry. When the founder, Saloni, came to us, she was still in the research phase—ideating and trying to define RUQA’s identity. She needed help figuring out who RUQA would be, its target audience, and crafting a brand that could effectively represent her vision while deeply connecting with customers. Our goal was to create a brand that was not only impactful but also aligned with Saloni's vision of self-expression through jewelry.
RUQA : BY SALONI SARRAF
BACK TO PORTFOLIO
THE INSPIRATION
Sampling different versions for the icon
Sampling different versions for the icon
- SALONI SARRAF
Founder of RUQA
"PRACHI BROUGHT MY IDEAS TO LIFE BEAUTIFULLY!"
Working with Prachi from Wildfemmestudio was one of the best decisions for my new brand. She understood my vision from the get-go and didn't try to course-correct or alter my vision. She listened intently to feedback and I always felt like I was a part of the process. The end result was even better than I had imagined. I was blown away by how much this process solidified and improved my brand overall.
