OJUSS is an Australian haircare brand that believes in the science of Ayurveda. Owner Komalpreet came to us for brand strategy, branding, and packaging design. She wanted to establish a brand that connects, inspires, and is rooted in Traditional Indian Ayurvedic secrets and rituals. Komal is passionate about the enchanting and voluminous hair Ojuss’s ideal customer and audience want to have. They believe in and share many ancient and traditional Ayurvedic practices to help their customers wear their hair like a crown. Visually, she wanted the design to communicate traditional Indian culture and familiarity that feels fun, inclusive, and colorful.
THE CHALLENGE-
OJUSS’s key demographic is people from ages 16-45. They aren’t looking for another fad product that claims a lot but does nothing. They want something that works, is bold, powerful, fun, and has no bullshit. We worked with Komal to convey an upbeat, evocative, and contemporary brand with an approachable yet expressive look and feel, opting for bright colors and bold typography.
OUR APPROACH-
OUR ROLES -
BRAND STRATEGY
BRAND IDENTITY DESIGN
PACKAGING DESIGN
The goal was to design a brand that feels bold and fun while also connecting back to the Indian roots.
Various brand elements designed and put together to represent the brand essence.
The bright, modern, Indian-inspired palette feels wildly authentic
