BRANDING + PACKAGING + SOCIALS + WEBSITE
mufasa man
+ Brand Strategy
+ Brand Identity Design
+ Packaging Design :
– Oud Perfume
– Aqva Perfume
– Hair & Body Cleanser (Aqva Leo)
– Face Wash
– Sunscreen
+ Collateral Design (Visiting Card, Letterhead, Envelope)
+ Brand Pitch Deck Design
+ Social Media Content Design
+ Ad Strategy & Creative Design
+ Website Design & Development
WHAT WE DID
Mufasa Man was born from a gap the founder saw firsthand. A lack of well-made, problem solving products that spoke to men in a way that felt real. Not loud. Not toxic. Just bold, grounded and confident.
A Mufasa Man stands for consistency, care and showing up for yourself without compromise. It's a brand that dares to stand tall and Roar with Pride.
mufasa man : men's beauty brand
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COLOR PALETTE
We started by understanding the founder’s vision — not just for the product, but for the kind of man he was building this for. We didn’t want the brand to lean into outdated ideas of masculinity. We wanted it to feel refined, clear, and distinctly modern — while still being rooted in strength and simplicity.
The goal was never just to sell perfume or body wash. It was to create a grooming brand that could grow into something bigger. Something that felt like a lifestyle brand, not a typical men’s care label.
From there, everything followed. The identity is type-led and clean. The packaging is minimal but weighty — designed to stand out quietly. We used consistent bottle forms, colour hierarchy, and bold contrast to bring structure and polish across the range.
Every detail was made to hold its own — not just for launch, but for growth.
Every design choice was rooted in the same idea: Let the product speak, and let the brand hold it with confidence.
This wasn’t just about looking good. It was about designing a brand that actually felt like something — and could grow into something even bigger.
Our Approach
- gurmeet gardgil,
Founder of mufasa man
"What Prachi did was way beyond just design."
This brand was a vision I had in my head for years — but I had no idea how to bring it to life. What Prachi did was way beyond just design. She understood the energy, the direction, and made something that finally felt aligned. Everything looks and feels exactly how I imagined — but better.
"PRACHI BROUGHT
MY IDEAS TO LIFE!"
