WHAT WE DID
Eternity Beauty, founded by Seattle-based esthetician and PMU artist Mahta Rad, specializes in permanent makeup and skincare designed to help clients feel their best, inside and out. Known for her personal touch and commitment to client care, Mahta ensures each person feels comfortable and empowered throughout their experience. Our rebrand for Eternity Beauty focused on embodying the brand’s core values: boldness, professionalism, confidence, skill, allure, and trustworthiness. The new brand identity successfully captured the essence of Eternity Beauty, creating a cohesive and powerful image that resonates with Mahta’s clients and strengthens her presence in the Seattle beauty scene.
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