Tissue paper design
Primary Logo design
Website Design
THE CHALLENGE -
Bamba, who is a young, fictional, sustainable baby clothing brand, faced several challenges in its early of the journey to establish itself in the competitive market. Some key hurdles included market saturation, credibility-building as a new entrant, targeting the right audience of eco-conscious new mothers, competing with fast fashion alternatives, designing an effective e-commerce platform, creating eco-friendly yet visually appealing packaging, building brand awareness, and fostering customer loyalty in an industry characterized by rapid growth. These challenges underscored the importance of our work with this new Brand and aligned the brand with its core values.
Submark logo with brand pattern
Logo in brand color
OUR APPROACH
We began by conducting thorough research and analysis. This involved studying the baby clothing market in India, identifying competitors, and understanding current trends in sustainable fashion. After gathering insights, we collaborated with Bamba to develop it's brand strategy. We defined the brand's mission, vision, and core values, which included caring, premium quality, femininity, lovability, and modernity. This strategic foundation guided all our design and marketing decisions. We created a unique and memorable brand identity for Bamba. This encompassed designing a logo that represented the brand's values and aesthetic, selecting appropriate colors and fonts, and creating a consistent visual language that would be used across all brand materials. We also worked on their website to effectively showcase Bamba's products, sustainability efforts, and commitment to quality.
Box & Packaging Paper Design
Mailer Packaging Design
Mailer Packaging Design
Tag Design
Homepage design
